Beat the Street Middlesbrough gets underway tomorrow!

 

The popular Beat the Street challenge gets underway in Middlesbrough on Wednesday, 29th September.

An official launch was held on Monday at the Dorman Museum where pupils from St Edwards tried out the game and there was a led walk and speeches from Mark Adams, joint director of Public Health, Andy Preston, elected mayor for Middlesbrough and Craig McGarrie from Intelligent Health, who deliver Beat the Street.

The Beat the Street game invites local residents of all ages and abilities to score points and to win prizes by walking, cycling and rolling as far as possible within the game area within the six-week game.

The free, fun physical activity game will see 135 Beat Boxes placed approximately half a mile apart on lampposts before the game. Players hover their cards over a Beat Box to start their journey, and for each Beat Box swiped within an hour, players score 10 points for their team.

Primary school pupils will receive a player pack including a game fob from their school; meanwhile adult players and the wider community are invited to collect a free card from one of the distribution points listed at www.beatthestreet.me/middlesbrough

More than 150,000 people have played the Beat the Street game safely in various UK towns since the start of the pandemic, with many players reporting that it had a positive impact on their mental health at an anxious time. As well as encouraging people to get active, Beat the Street has been shown to get communities more engaged, less car-dependent and fitter which are all vital in the fight against COVID-19.

Beat the Street Middlesbrough gives the opportunity for school, community and workplace teams to win prizes the further they travel. There is an average points leaderboard too so that smaller teams also have a chance of winning prizes.  Players can also donate their points to the Middlesbrough Foodbank to help them get a cash donation.

Many players in previous games report that the game has helped encourage them to walk or scoot more often, to visit new places and to spend more time with their friends and family.

Beat the Street is brought to you by Middlesbrough Council, with funding from the National Lottery via Sport England. It is delivered by Intelligent Health.

Deputy Mayor, Cllr Mieka Smiles, said: “Other towns and cities have made a real success of Beat the Street and I’m confident Middlesbrough is going to be no different.

“Anything that encourages people to ditch the car to walk or cycle is a positive. There are great prizes on offer, but more than anything it’s a fun way to encourage people to explore the area and enjoy the outdoors.”

More information about where to collect a free card and how to play is available at www.beatthestreet.me/middlesbrough or follow on social media @BTSMbro

 

 

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