Beat the Street Derby continues to help local people get active
â€œThanks to Beat the Street, I set up the bike and get used to biking daily and enjoy it. Now I bike to work daily even in heavy rain for around 7 miles. Thank youâ€
Beat the Street Derby continues to have a positive impact on the health and activity levels of city residents, according to a new report.
Beat the Street was a real-life interactive competition that turned Derby into a physical activity game last year from March to May.
The game was free and open to all and set out to decrease physical inactivity, encourage active modes of travel and improve levels of community cohesion. It also aimed to increase levels of active and sustainable travel across the city and improve the health and wellbeing of residents â€“ both physical and mental.
Over the six-week game, 28,227 children and adults from across the city took part and walked, cycled and wheeled in return for points and prizes. As a community, participants clocked up an active travel mileage of 234,379 miles.
Of those who took part, 25% of adults and 23% of children reported themselves as being inactive or less-active prior to the game.
Players were also surveyed again six months after the end of the game to measure the impact and levels of positive behaviour change on an individual and community level.
Responses to the six-month survey show that physical activity levels were maintained, active travel levels increased and people still felt more socially connected to their local community.
Other key findings were:
- Six months following Beat the Street, 65% of adults and 79% of children were lifted out of inactivity (adults) or low levels of activity (children).
- 47% of players reported they had walked, cycled, scooted, or wheeled more for travel since Beat the Street.
- Before Beat the Street, less than 1% of players reported high levels of social cohesion. Six months following the game, this increased to 16%.
Since the game ended, organisers have been working with local partners and stakeholders to promote health and physical activity and encouraging sustainable travel through our communication channels.
A Derby City Council spokesperson said: â€œBeat the Street Derby has been a great success thanks to the enthusiastic participation of all who took part and got active.Â The goal is now is to ensure that these healthy lifestyle habits are sustained longer-term.â€
Â Beat the Street is being delivered by Intelligent Health and is funded by the National Lottery and Sport England on behalf of Move More Derby and Derby City Council.