Intelligent Health’s campaigns transform towns and get people talking – through our effective PR and social media strategy we are able to shape the conversation, increase participation and energise communities.
With an innovative approach to PR and digital media, we can spread the key messages of our campaign partners whether they are tackling inactivity, encouraging active travel or promoting community cohesion.
Working with press from a hyperlocal to national level, we create a positive, upbeat narrative of towns, cities and boroughs being transformed by becoming physically active.
In East London, local pupils were given the opportunity to takeover a local blog and interview our engagement team – while in Salford, we invited The Guardian to come and see the impact of Beat the Street in person:
Intelligent Health builds strong relationships with local media, creating stories and articles tailored to each community:
“We used all the traditional media outlets as well as social media – and every possible opportunity at various events around the district – to promote Beat the Street. It resulted in record numbers taking part in this excellent initiative and we were delighted to see so many young people energised to get involved. We received excellent coverage and got the message out to the widest possible audience.”
– Nigel Brown, Communications Manager for Tendring District Council
Through our well-crafted social media strategy, Intelligent Health engages entire communities, raises the profile of our partners and actively encourages players to share positive stories about how Beat the Street has helped get them active.
With daily messages, photos, competitions and videos shared across all our social media channels as well as weekly newsletters hitting inboxes we can get thousands of people talking about getting active. In Northern Ireland, our seven-week campaign received more than 600,000 impressions across Facebook and Twitter.