Our Beat the Street campaigns and consultancy work are just the beginning. Because once people have taken the first steps towards getting active, we support and encourage people to keep on moving.
Intelligent Health encourages this by working alongside local sports and recreation groups who are just as committed to increasing people’s physical activity as we are.
Working closely with sports organisations, we are able to engage entire communities whether it is Welsh Rugby National Squad kicking off Beat the Street in Rhondda Cynon Taff or new sports groups set up on the back of a successful programme such as the Walking Netball group in Essex.
Lewis Street Primary School in Salford experienced first-hand how Beat the Street can boost energy and excitement for sports and recreation – 15% of pupils joined extracurricular sports clubs and activities after getting active through Beat the Street.
After the Beat the Street game has finished, our community-based Engagement Teams continue to encourage people to stay active through supporting local activities and initiatives.
Nowhere has this been a bigger success than in Birmingham where we have been helping local women learn how to ride a bike. One of the members of our bike-riding sessions said:
“Being part of this group is like being part of one big family, I felt very determined that I wanted to learn and practised regularly, socialising with other ladies in the group is really enjoyable, I feel more active and have confidence when cycling now, which I certainly didn’t have previously.”
In Wolverhampton, a junior parkrun was able to double the amount of runners they normally attract thanks to Beat the Street promoting the event…
Liz Lister, Event Director for Wednesfield junior parkun, said:
“It was great to receive the support of Beat the Street for the first birthday of Wednesfield junior parkrun – with the help of Beat the Street and other organisations we were able to hit a record number of runners on the day and helped get more young people in Wolverhampton active and healthy.”