Intelligent Health to launch first ever Beat the Street programme in Norway
Residents of Sandnes are encouraged to get walking and cycling as the first ever Beat the Street in Norway launches this Autumn.
Running from 18 September to 30 October, the town of Sandnes in Southern Norway is set to be transformed into a giant walking and cycling game through Beat the Street. The initiative will see dozens of beeping and flashing sensors called Beat Boxes placed around the town which can be tapped with contactless cards to earn points and prizes.
More than 9,000 people are expected to take part in the initiative from 26 schools across the town. The game is being delivered by Intelligent Health & Sandnes Kommune with funding from Kolumbus AS, Rogaland Fylkeskommune and Sandnes Kommune.
Following more than 80 successful programmes across the UK, Beat the Street is continuing to expand in Europe. The upcoming programme in Norway follows other successful schemes in Ireland, Austria, Italy and Greece.
Wenche Myrland from Rogaland Fylkeskommune said: “We have increasing traffic challenges in our region, and our political goal is to encourage more people to travel actively.
“A lot of parents bring their children to schools and leisure activities, and we want to introduce Beat the Street as a measure to reduce the use of private cars in this context. We are hoping that Beat the Street will make the children travel actively to their schools and leisure activities, and at the same time inspire their parents to travel actively as well.”
Dr William Bird, CEO of Intelligent Health, said: “We are really excited to be bringing Beat the Street to Norway for the first time ever. Coupling Intelligent Health’s knowledge and experience at engaging entire populations with the insight and engagement provided by local partners, each of our schemes in Europe has proved to be incredibly successful and our upcoming programme in Sandnes looks to be the same.”