New video showcases success of Beat the Street in Lanark & Rutherglen
A new video produced with South Lanarkshire Council highlights the impact and success of the recent Beat the Street programme in Lanark and Rutherglen.
Beat the Street ran in the Scottish towns of Lanark and Rutherglen in February and March 2019. Delivered on behalf of South Lanarkshire Council, Smarter Choices, Smarter Places and the Scottish Government, the scheme saw more than 5,600 people across both towns – 15% of the local population – walk, run and cycle 75,000 miles together.
The newly released video was filmed just two weeks into the game and captures some of the excitement and changes to behaviour that were spurred by Beat the Street. The footage captures schools, families, workplaces, walking and cycling groups all speaking positively about Beat the Street was not only getting active but delivering positive changes in their community.
Val Caldwell, Engagement Coordinator for Beat the Street Lanark & Rutherglen, said: “We’re really proud of our game in Lanark and Rutherglen which not only engaged thousands of people in both communities but saw increases in both active travel and physical activity. This video captures how Beat the Street brings whole communities to life and makes walking and cycling a way of life.”