An innovative new physical activity programme which uses the technology found in high street reward cards to turn cities and towns into giant, mass participation games, is rolling out across the country, thanks to a new £3.32 million National Lottery grant from Sport England.

Swindon celebrated the launch of Beat the Street this week with more than 8,000 participants taking part on the first day.

Intelligent Health’s Marketing Director – Katherine Knight – has been recognized for her impact in encouraging tens of thousands of women to become more active in the National Venus Awards.

Intelligent Health’s Beat the Street initiative has been recognised for its ability to change behaviour after being chosen as one of the winners in this year’s Nudge Awards.

Katherine Knight, Intelligent Health’s Marketing Director, has been named as Influential Woman of the Year in the Thames Valley’s inaugural Venus Awards.

Intelligent Health and its CEO and Founder, Dr William Bird, have been announced in this year’s UK Active awards which celebrate the leading figures and organisations in the sports and physical activity sector.

Intelligent Health’s innovative walking and cycling game, Beat the Street, may be ‘a promising approach to increasing physical activity at a community-wide level’ according to a new paper published in the Games for Health Journal.