The benefits of walking and cycling, whether for recreation, regular trips to the shops, or to work are clear. Not only can we help to improve people’s health, we can make huge inroads to improving our environment and towards creating a more sustainable transport network.
Evaluating the impact of walking and cycling is of great importance not only to understand current levels but to look at ways of influencing behaviour change, to assess the economic benefits and to help improve our environment.
To increase walking and cycling among populations, a change in behavior is vital. We work with behaviour change and incentivisation experts to help assess current levels of walking and cycling to help understand how best to influence and change behaviour among specific populations. The environment is a key factor influencing walking and cycling rates and therefore working cross-departmentally within local authorities and councils is of upmost importance.
Monitoring techniques
There are a variety of methods and techniques that can be implemented to monitor walking and cycling rates. Each project will have unique specifications for their monitoring needs, and we can help to create the most suitable monitoring package using experts across a variety of fields. However, most projects involve one or several of the factors below:
- Implementation and installation of monitoring hardware such as RFID readers and UHF technology
- Monitoring specific routes for levels of usage and regular reporting of usage
- Incentivisation platforms that offer rewards'for using specific routes
- Personalised web pages showing activity rates for users to keep track of their performance
- Evaluating the health benefits of current and increased walking and cycling rates
- Linking into already established sport and physical activity facilities
- Monitoring of large-scale local events, volunteer walks already in place across the council network, and promotion of specific walking routes for walking festivals
Please contact us for more detail on how we can help you monitor and evaluate walking and cycling in your area.