We work with Transport for London on a new scheme that encourages pupils in London to walk to or from school by offering incentives.
The scheme and incentives are tailored to suit each school's needs which can be anything from simply encouraging children to walk to school or to direct them to a safe walking route.
Case Study - Wimbledon
Transport for London (TfL) had a problem with overcrowding on buses serving the area from Wimbledon Town Centre and Raynes Park Station. School children were congregating around certain bus stops, causing congestion.
TfL wanted to spread the peak of demand for bus use and encourage pupils to walk to school from Wimbledon Town Centre and Raynes Park Station.
Step2Get was launched to encourage pupils to follow a designated route to school. CredX receivers were installed along this route and pupils were issued with cards to swipe as they passed each point.
For Transport for London
- Reduced crowding on buses
- Improved bus service, passenger waiting times and reliability
- Value for money solution
- Improved stakeholder relationships with the local community, commuters, police community support officers, employees
- Encouragement to walk and improve their levels of physical activity
- Incentives to change their behaviour
For the local community
- Less congested streets and fewer pupils congregating in the Town Centre and around busy bus stops
If you would like to find out more about Step2Get or you would like to discuss your school's physical activity needs, please contact the team.