Dr William Bird MBE set up Intelligent Health to build healthier, active and more connected communities. He is an advisor to the World Health Organisation, the Office for Health Improvement and Disparities and Sport England. William has been awarded an MBE for his contribution to health and physical activity.

Dr William Bird MBE is passionate about getting people active. As a family GP in the 1990s, he pioneered the concept of social prescribing by setting up the first Health Walk scheme, closely followed by the first Green Gym. He quickly found that companionship and contact with nature were major driving forces in keeping people active.

William is now a global authority on health and activity, and is an advisor to the World Health Organisation, the Office for Health Improvement and Disparities and Sport England. Recognising William’s contribution to health and physical activity, William was awarded an MBE in the 2010 Queen’s New Year Honours and as an Honorary Professor at the University of Exeter in 2021.In 2010, he set up Intelligent Health, an organisation that has a mission to build healthier, active and more connected communities.

Intelligent Health’s flagship programme is Beat the Street, which sees communities transformed into a giant game where players achieve points and prizes by walking, cycling, and scooting around their local area. Beat the Street has had over two million participants worldwide to date and is backed by research which demonstrates sustained physical activity behaviour change.

Director for Intelligent Health, Chair of Rounders England and member of Well Schools Board with the Youth Sports Trust, Katherine has a wealth of senior level experience in growing organisations and making impact at scale. She has also helped grow girls’ and women’s football, working for The Football Association and the UEFA.

Director for Intelligent Health, Chair of Rounders England and member of Well Schools Advisory Panel with the Youth Sports Trust, Katherine has a wealth of senior level experience in growing organisations and making impact at scale.

With a background in marketing, PR and behaviour change she spent over two decades helping to grow girls’ and women’s football, working for both The Football Association and UEFA before dedicating herself to getting whole communities more active. In her spare time she has set up a primary school, plays football, loves a bit of diy and cooking!

Debbie’s exemplary planning skills and attention to detail coupled with a passion for finding solutions has been created following long careers in financial services and the NHS. Debbie is passionate about health and stays active through running, nutrition and walking her dog. She is also a qualified integrative counsellor.

Steve is an ACCA qualified accountant with over 25 years of experience gained whilst working in finance positions across a variety of companies, from smaller private equity backed entities through to large US owned multinationals. Steve enjoys both playing and watching sport and whilst willing to try his hand at any of them, his real passion is for cricket and football, having played with local teams for most of his life.

Steve is an ACCA qualified accountant with over 25 years of experience gained whilst working in finance positions across a variety of companies, from smaller private equity-backed entities through to large US owned multinationals.

Steve enjoys both playing and watching sport and whilst willing to try his hand at any of them, his real passion is for cricket and football, having played with local teams for most of his life.

Steve is an ECB Allstars cricket activator working with his local cricket club to encourage children to get involved in sport from an early age.

With more than 10 years experience in the physical activity and community development sector, Jenny has an extensive background that includes helping develop community sports programmes for children, supporting deaf and disabled young people become more active as well as managing relationships with a variety of stakeholders.

As the Chief Technology Officer of Intelligent Health, Richard has over 18 years of experience in the field of digital technology. A seasoned innovator who is driven by the challenge of solving complex problems and delivering cutting-edge solutions, Richard was previously Head of Innovation for HeathWallace, a global digital agency.

As the Chief Technology Officer of Intelligent Health, Richard brings a wealth of expertise and experience to the table. With over 18 years in the field of digital technology, he is a seasoned innovator who is driven by the challenge of solving complex problems and delivering cutting-edge solutions.

His background includes leading diverse projects as the Head of Innovation for HeathWallace, a global digital agency. Richard is also a dedicated member of the Maker community, using his spare time to build and experiment with projects such as an open-source 3D printer and an Alexa-enabled bread-proving device.

Maddy is passionate about developing new and exciting methods of communication to enrich the player experience and support people to make meaningful changes to their health. She is responsible for Beat the Street’s digital content strategy and has an educational background in journalism and previous communications work in the charity sector.

Maddy has developed a rich understanding of our Beat the Street players during her years with Intelligent Health. Responsible for the digital content strategy for our Beat the Street programmes, Maddy is passionate about developing new and exciting methods of communication to enrich the player experience and support people to make meaningful changes to their health. With an educational background in journalism and previous communications work in the charity sector, Maddy has a flair for the creative. The creativity isn’t limited to work – at home she can often be found crafting or building on her baking skills.

Theo is based in Haarlem, NL. A lover of most sports, he is an LTA Level 2 qualified tennis coach, but can be found most regularly playing football at right-back. Theo is rarely happier when out in walking in the woods foraging or taking photos of mushrooms to upload to iNaturalist.

Debbie has always had a commitment to caring and helping people improve their lives, with contracts that have included the development and management of a visitor centre which catered for a range of hard-to-reach and vulnerable groups, setting up and running walking programmes and outdoor physical activity schemes.

Debbie has always had a commitment to caring and helping people improve their lives with contracts that have included the development and management of a visitor centre which among others catered for a range of hard-to-reach and vulnerable groups, setting up and running walking programmes and organising outdoor physical activity schemes. She also was part of the first Health Walk Schemes and was even a midwife!

Khanyie has always loved being creative and has a BA degree in Broadcast Journalism and an MA in Public Relations and Marketing. She has worked in TV, Radio, Print, Online and Digital Marketing in both agency and in-house settings. Khanyie has worked in the health and wellbeing industries since 2018.

Khanyie has always loved being creative and has a BA degree in Broadcast Journalism and an MA in Public Relations and Marketing. Khanyie has worked in TV, Radio, Print, Online and Digital Marketing in both agency and in-house settings. Khanyie loves bringing ideas to life and has worked in the health and wellbeing industries since 2018 . In her spare time, she loves to read, cook and spend time with her family and friends. She is grateful to work in a company that allows her to further enhance her skillset and is very good at multi-tasking!

Jane worked in Business Project Management for 14 years before leaving the workplace to home-educate her daughter. She has returned to Intelligent Health having left here in 2017 after being the Project Manager for our Beat the Street Programme. When not at work she enjoys walking, especially when she needs to burn off the treats made by her daughter who is an aspiring chef!

Jane worked in Business Project Management for 14 years before leaving the workplace to home-educate her daughter. She has returned to Intelligent Health having left here in 2017 after being the Project Manager for our Beat the Street Programme. When not at work she enjoys walking, especially when she needs to burn off the treats made by her daughter who is an aspiring chef!

Julian is a multidisciplinary professional with a background in psychology, neuroscience, and biology. A crucial part of his responsibilities as an Insight Officer is to analyse players’ behaviour change data and generate real-time insights from their gamified experiences.

Mel is experienced in managing websites, creating content and coordinating campaigns across web, email and social media platforms. Now she helps deliver engaging digital communications that inspire people to lead healthier, more active lives.

She is particularly passionate about nutrition and its role in overall wellbeing, having completed a Nutrition Coach Diploma to further develop her knowledge in this area. Excited to be back with the team, she believes there is still so much to learn, contribute and achieve as part of Intelligent Health’s mission.

Mel is experienced in managing websites, creating content and coordinating campaigns across web, email and social media platforms. Now she helps deliver engaging digital communications that inspire people to lead healthier, more active lives.

She is particularly passionate about nutrition and its role in overall wellbeing, having completed a Nutrition Coach Diploma to further develop her knowledge in this area. Excited to be back with the team, she believes there is still so much to learn, contribute and achieve as part of Intelligent Health’s mission.

Aimee ensures that there is effective communication across IH teams and with clients, so deliverables are achieved on time for a successful game start. Aimee project manages programmes across the business and also manages the Central Engagement Team. Aimee is passionate about nutritional science, with a keen interest in biodynamic gardening.

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‎Anne-Marie has worked in finance for many years, working for Solicitor, a High Street Bank, Local GP Practice and local online gardening company before moving to IH in June 2023. She spent many years as a local school Governor and became Chair of Governors for the last 5 years. Currently working towards her Reflexology Qualification.

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Margaret has worked for many years in sales and marketing. After volunteering to help with cycle training when her son was in primary school, over 25 years ago, she worked in local councils to deliver and promote cycling proficiency and road safety for children alongside her day job in Sales.

Margaret has worked in PR since 2006, working on accounts for the NHS, for a high street bank and for many entrepreneurs and SMEs. She has got literally thousands of articles of coverage for Beat the Street! When not working she is outdoor swimming or watching her talented son play guitar.

Margaret has worked in PR since 2006 and has worked on accounts for the NHS, for a high street bank and for many entrepreneurs and SMEs. Prior to that, she worked as a local newspaper journalist reporting on a large patch in West Berkshire. Margaret has got literally thousands of articles of coverage for Beat the Street and has even become a Beat the Street tourist – playing in many different places. When not working she is outdoor swimming or watching her talented son play guitar.

Sarah brings a wealth of experience and a passion for health and wellbeing. Having worked within NHS Clinical Commissioning Groups (CCGs), Integrated Care Systems (ICS), and with public health teams, Sarah is exceptionally well versed in evidence based health programmes.  She was part of UK Active’s health and wellbeing coach pilot programme and is a trained health coach having worked in a primary care setting.

Sarah’s dedication to preventing the escalation of poor health, reducing health inequalities, and promoting holistic wellbeing aligns perfectly with the goals of the PACC programme.

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‎Melissa has a background in graphic design and marketing. A crucial part of her role is creating bespoke design materials for our clients and helping with the running of our Beat the Street Games.

Having always had a passion for health and wellness, Melissa found a natural fit in her role at Intelligent Health, where she can combine her creative design expertise with a deep commitment to promoting health-focused initiatives.

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Aman is geography graduate, a person who loves the world and knowing all about it! He has a range of working experiences in mapping, customer-facing roles and events, ready for the next challenge at Intelligent Health. He is an  active and sporty person who is always willing to have a conversation.