Skip to main content

About Intelligent Health

Our mission is to create resilience and improve health by connecting people to each other, their communities and their environment.

The Intelligent Health story

Founded by Dr William Bird MBE in February 2010, Intelligent Health is dedicated to improving the health of communities around the world. Our talented team help you engage your audience and help people make small changes to daily behaviours that make a big difference.

From our founder

“Our world is changing, and we too must change with it.  Our bodies are meant to be active and we’re designed to be connected to nature – research has proven this to be true for many years. We need to prioritise our health needs and work together to build healthier, happier places where we all want to live. The time to act is now if we are to thrive as a race.”

– Dr William Bird

Dr William bird holding a ramblers stick
Dr William bird holding a ramblers stick

From our founder

“Our world is changing, and we too must change with it.  Our bodies are meant to be active and we’re designed to be connected to nature – research has proven this to be true for many years. We need to prioritise our health needs and work together to build healthier, happier places where we all want to live. The time to act is now if we are to thrive as a race.”

– Dr William Bird

two women shaking hands smiling

Partners

We take a mission-led approach to working with our partners across multiple sectors to transform health.

More on partners

Partners

We take a mission-led approach to working with our partners across multiple sectors to transform the health of millions of people around the globe.

More on partners
two women shaking hands smiling

Our technology

Our digital platform leverages innovative technology and data analytics to provide clients with unrivalled audience insight while maintaining high data standards.

circuit board
circuit board

Our technology

Our digital platform leverages innovative technology and data analytics to provide clients with unrivalled audience insight while maintaining high data standards.

Intelligent health staff standing in a roup, outside near a cluster of trees

Join our team

Work with us to build active communities, where we all want to live!

More on careers

The Intelligent Health team

Our team is committed to increasing physical activity to improve health and wellbeing outcomes for communities.

The Intelligent Health team

Our team is committed to increasing physical activity to improve health and wellbeing outcomes for communities.

Dr William Bird Smiling

Dr William Bird, MBE

CEO and Board Member

Dr William Bird MBE set up Intelligent Health to build healthier, active and more connected communities. He is an advisor to the World Health Organisation, the Office for Health Improvement and Disparities and Sport England. William has been awarded an MBE for his contribution to health and physical activity.

Dr William Bird MBE is passionate about getting people active. As a family GP in the 1990s, he pioneered the concept of social prescribing by setting up the first Health Walk scheme, closely followed by the first Green Gym. He quickly found that companionship and contact with nature were major driving forces in keeping people active.

William is now a global authority on health and activity, and is an advisor to the World Health Organisation, the Office for Health Improvement and Disparities and Sport England. Recognising William’s contribution to health and physical activity, William was awarded an MBE in the 2010 Queen’s New Year Honours and as an Honorary Professor at the University of Exeter in 2021.In 2010, he set up Intelligent Health, an organisation that has a mission to build healthier, active and more connected communities.

Intelligent Health’s flagship programme is Beat the Street, which sees communities transformed into a giant game where players achieve points and prizes by walking, cycling, and scooting around their local area. Beat the Street has had over 1.6 million participants worldwide to date and is backed by research which demonstrates sustained physical activity behaviour change.

Katherine Knight

Katherine Knight

Director and Board Member

Director for Intelligent Health, Chair of Rounders England and member of Well Schools Board with the Youth Sports Trust, Katherine has a wealth of senior level experience in growing organisations and making impact at scale. She has also helped grow girls’ and women’s football, working for The Football Association and the UEFA.

Director for Intelligent Health, Chair of Rounders England and member of Well Schools Advisory Panel with the Youth Sports Trust, Katherine has a wealth of senior level experience in growing organisations and making impact at scale.

With a background in marketing, PR and behaviour change she spent over two decades helping to grow girls’ and women’s football, working for both The Football Association and UEFA before dedicating herself to getting whole communities more active. In her spare time she has set up a primary school, plays football, loves a bit of diy and cooking!

Debbie Walters smiling

Debbie Walters

Director and Board Member

Debbie’s exemplary planning skills and attention to detail coupled with a passion for finding solutions has been created following long careers in financial services and the NHS. Debbie is passionate about health and stays active through running, nutrition and walking her dog. She is also training to be a Counsellor.

Debbie’s exemplary planning skills and attention to detail coupled with a passion for finding solutions has been created following long careers in financial services and the NHS. Debbie combines her own ‘can do’ ethos with practical and innovative solutions.
Debbie is passionate about health and stays active herself through running, nutrition, and walking her dog. She also has a keen interest in helping people to lead happy and resilient lives and is training to be a Counsellor.

Steve Hartwell

Director

Steve is an ACCA qualified accountant with over 25 years of experience gained whilst working in finance positions across a variety of companies, from smaller private equity backed entities through to large US owned multinationals. Steve enjoys both playing and watching sport and whilst willing to try his hand at any of them, his real passion is for cricket and football, having played with local teams for most of his life.

Steve is an ACCA qualified accountant with over 25 years of experience gained whilst working in finance positions across a variety of companies, from smaller private equity-backed entities through to large US owned multinationals.

Steve enjoys both playing and watching sport and whilst willing to try his hand at any of them, his real passion is for cricket and football, having played with local teams for most of his life.

Steve is an ECB Allstars cricket activator working with his local cricket club to encourage children to get involved in sport from an early age.

Jenny Cottrell smiling

Jenny Cottrell

Head of Programmes

With more than 10 years experience in the physical activity and community development sector, Jenny has an extensive background that includes helping develop community sports programmes for children, supporting deaf and disabled young people become more active as well as managing relationships with a variety of stakeholders.

Intelligent Health’s programmes help make being active a way of life for whole communities and with more than 10 years experience in the physical activity and community development sector, Jenny helps us achieve this goal in towns and cities across the world. With an extensive background that includes helping develop community sports programmes for children, supporting deaf and disabled young people become more active as well as managing relationships with a variety of stakeholders, Jenny ensures that we engage every part of the community. Jenny not only loves helping other people become active but staying active herself. She enjoys going to the gym and going for long walks with her Black Lab Oban.
Richard Ganpatsingh smiling

Richard Ganpatsingh

Chief Technology Officer

As the Chief Technology Officer of Intelligent Health, Richard has over 18 years of experience in the field of digital technology. A seasoned innovator who is driven by the challenge of solving complex problems and delivering cutting-edge solutions, Richard was previously Head of Innovation for HeathWallace, a global APP digital agency.

As the Chief Technology Officer of Intelligent Health, Richard brings a wealth of expertise and experience to the table. With over 18 years in the field of digital technology, he is a seasoned innovator who is driven by the challenge of solving complex problems and delivering cutting-edge solutions.

His background includes leading diverse projects as the Head of Innovation for HeathWallace, a global WPP digital agency. Richard is also a dedicated member of the Maker community, using his spare time to build and experiment with projects such as an open-source 3D printer and an Alexa-enabled bread-proving device.

Maddie Supple

Maddy Supple

Head of Digital Marketing

Maddy is passionate about developing new and exciting methods of communication to enrich the player experience and support people to make meaningful changes to their health. She is responsible for Beat the Street’s digital content strategy and has an educational background in journalism and previous communications work in the charity sector.

Maddy has developed a rich understanding of our Beat the Street players during her years with Intelligent Health. Responsible for the digital content strategy for our Beat the Street programmes, Maddy is passionate about developing new and exciting methods of communication to enrich the player experience and support people to make meaningful changes to their health. With an educational background in journalism and previous communications work in the charity sector, Maddy has a flair for the creative. The creativity isn’t limited to work – at home she can often be found crafting or building on her baking skills.

Aimee Constant

Aimee Constant

Project Manager

Aimee ensures that there is effective communication across IH teams and with clients, so deliverables are achieved on time for a successful game start. Aimee project manages programmes across the business and also manages the Central Engagement Team. Aimee is passionate about nutritional science, with a keen interest in biodynamic gardening.

Aimee ensures that there is effective communication across the IH teams and with clients, so deliverables are achieved on time for a successful game start.
Aimee works on Beat the Street and also project manages other projects such as the GP physical activity training projects. Aimee manages the Central Engagement Team.
Aimee is passionate about nutritional science; learning about the causes of ill health and what truly heals people of disease. Aimee also has a keen interest in biodynamic gardening and growing her own food including simple indoor skills such as sprouting seeds (aka microgreens) for dense and economical nutrition.
Theo Bird Smiling

Theo Bird

Business Development and Partnerships Manager

Theo is based in Haarlem, NL. A lover of most sports, he is an LTA Level 2 qualified tennis coach, but can be found most regularly playing football at right-back. Theo is rarely happier when out in walking in the woods foraging or taking photos of mushrooms to upload to iNaturalist.

Theo is based in Haarlem, NL. A lover of most sports, he is an LTA Level 2 qualified tennis coach, but can be found most regularly playing football at right-back: “Although after all these years I still can’t hit a barn door with my shooting…”
A mild obsession with fungi means Theo is always keen to talk about any aspect of mushrooms or mycology. He is rarely happier when out in walking in the woods foraging or taking photos of mushrooms to upload to iNaturalist. I think we can learn a lot from them about connectivity to nature and ecosystems. They are also delicious; just remember you can’t eat them all!

Bethany Broomfield-Jones

Partner Marketing Executive

Bethany is passionate about providing a voice for hidden and disadvantaged communities as well as promoting the benefits of exercise for mental health. Bethany has an Undergrad in Media Studies (Winchester University), a Masters in Radio (Goldsmiths University) and has also worked in several communication roles across a variety of industries.

Bethany is passionate about providing a voice for hidden and disadvantaged communities. She is also keen to promote the real benefits of exercise for mental health. She has recently set up the new Intelligent Health Podcast. Make sure you have a listen!
Following an Undergrad in Media Studies (Winchester University) and a Masters in Radio (Goldsmiths University), she has also worked in several communication roles, across a variety of industries. Bethany initially joined the Intelligent Health team to work in the Sustain phase but her work now spans across Marcomms and beyond. In her spare time, she enjoys baking, practicing Yoga and Tai Chi, travelling the world, spending time at the theatre and cinema, and playing her ukulele.
Debbie Chesterman smiling

Debbie Chesterman

Business Development & Partnerships Manager

Debbie has always had a commitment to caring and helping people improve their lives, with contracts that have included the development and management of a visitor centre which catered for a range of hard-to-reach and vulnerable groups, setting up and running walking programmes and outdoor physical activity schemes.

Debbie has always had a commitment to caring and helping people improve their lives with contracts that have included the development and management of a visitor centre which among others catered for a range of hard-to-reach and vulnerable groups, setting up and running walking programmes and organising outdoor physical activity schemes. She also was part of the first Health Walk Schemes and was even a midwife!

Margaret Dalziel

Margaret Dalziel

Senior Engagement Coordinator (Scotland)

Margaret has worked for many years in sales and marketing. After volunteering to help with cycle training when her son was in primary school, over 25 years ago, she worked in local councils to deliver and promote cycling proficiency and road safety for children alongside her day job in Sales.

Margaret joined the Intelligent Health team after working for many years in sales and marketing. After volunteering to help with cycle training when her son was in primary school, over 25 years ago, she went on to work in local councils to deliver and promote cycling proficiency and road safety for children whilst continuing her day job in Sales. In her spare time you will see her indulging in her passion for nature, ornithology and tap dancing although not all at the same time!
Julian

Julian DeLaney

Insight Officer

Julian is a multidisciplinary professional with a background in psychology, neuroscience, and biology. A crucial part of his responsibilities as an Insight Officer is to analyse players’ behaviour change data and generate real-time insights from their gamified experiences.

Julian is a multidisciplinary professional with a background in psychology, neuroscience, and biology.
A crucial part of his responsibilities as an Insight Officer is to analyse players’ behaviour change data and generate real-time insights from their gamified experiences.
Steve Rose smiling

Steve Rose

Head of Insights

Steve has a grounding in marketing and analytics in the private sector with Great Universal, Experian and Avon Cosmetics. He headed up insight-led transformation for West Midlands Police, The Gambling Commission and was Head of Insight & Research for Birmingham City Council. Steve also co-founded the Active Wellbeing Society.

Steve’s background is as a strategic thinker, innovator and problem solver. Steve had a grounding in marketing and analytics in the private sector with Great Universal, Experian and Avon Cosmetics. He then headed up insight-led transformation for West Midlands Police, The Gambling Commission and as Head of Insight & Research for Birmingham City Council. A co-founder of the Active Wellbeing Society he was programme Director for a flagship Sport England Local Delivery Pilot Programme before joining Intelligent Health as Head of Insight. His expertise spans the field of data science, community engagement and storytelling and still finds time to play in his band: Mottled Shades.
Emily Carter

Emily Carter

Head of External Affairs

Graduating with a BA in Politics and an MA in Broadcast Journalism in 2018, Emily heads up Intelligent Health’s policy influencing activity. Her passions lie in advocating for equality of opportunity, accessibility and amplifying the voices of those who are often not given a platform to be heard.

Khanyie Sowerby smiling

Khanyie Sowerby

PR and Social Media Officer

Khanyie has always loved being creative and has a BA degree in Broadcast Journalism and an MA in Public Relations and Marketing. She has worked in TV, Radio, Print, Online and Digital Marketing in both agency and in-house settings. Khanyie has worked in the health and wellbeing industries since 2018.

Khanyie has always loved being creative and has a BA degree in Broadcast Journalism and an MA in Public Relations and Marketing. Khanyie has worked in TV, Radio, Print, Online and Digital Marketing in both agency and in-house settings. Khanyie loves bringing ideas to life and has worked in the health and wellbeing industries since 2018 . In her spare time, she loves to read, cook and spend time with her family and friends. She is grateful to work in a company that allows her to further enhance her skillset and is very good at multi-tasking!

Sorina

Sorina Macioca

Project Manager

Sorina is a construction engineer but discovered how rewarding is to work in the health and wellbeing industry and stayed in joined Intelligent Health where she has the opportunity to change people’s lives.

At home, Sorina enjoys being with her family, growing her own vegetables, and going for long walks on the beach.

Sorina is a construction engineer but discovered how rewarding is to work in the health and wellbeing industry and stayed in joined Intelligent Health where she has the opportunity to change people’s lives.

At home, Sorina enjoys being with her family, growing her own vegetables, and going for long walks on the beach.

Bhawna smiling

Bhawna Yadav

Product Manager Wellbeing

Bhawna is responsible for conceptualising, designing, and implementing workplace wellbeing programmes. She strives to formulate effective and meaningful wellbeing offerings for every size and type of business. Passionate about health and wellbeing, Bhawna encourages and empowers people to achieve their optimum health potential and live a better quality of life.

In her position as workplace wellbeing manager, Bhawna is responsible for conceptualising, designing, and implementing workplace wellbeing programmes. She strives to formulate effective and meaningful wellbeing offerings for every size and type of business. Passionate about health and wellbeing, Bhawna encourages and empowers people to achieve their optimum health potential and live a better quality of life.
Margaret McDonnell

Margaret McDonnell

BTS Media Officer

Margaret has worked in PR since 2006, working on accounts for the NHS, for a high street bank and for many entrepreneurs and SMEs. She has got literally thousands of articles of coverage for Beat the Street! When not working she is outdoor swimming or watching her talented son play guitar.

Margaret has worked in PR since 2006 and has worked on accounts for the NHS, for a high street bank and for many entrepreneurs and SMEs. Prior to that, she worked as a local newspaper journalist reporting on a large patch in West Berkshire. Margaret has got literally thousands of articles of coverage for Beat the Street and has even become a Beat the Street tourist – playing in many different places. When not working she is outdoor swimming or watching her talented son play guitar.

Iman Sheperia

Digital Marketing Officer

Following an undergrad in Ancient History, Iman worked in restaurants for three years and loved meeting people from different backgrounds. She then moved to work for a B2B digital marketing agency in 2021. After spending two years there, she looked for a similar job with more purpose. With Intelligent Health’s clear passion for health and behaviour change, she feels inspired every day.

Following an undergrad in Ancient History, Iman worked in restaurants for three years and loved meeting people from different backgrounds. She then moved to work for a B2B digital marketing agency in 2021. After spending two years there, she looked for a similar job with more purpose. With Intelligent Health’s clear passion for health and behaviour change, she feels inspired every day.

Outside of work, she volunteers her digital marketing skills for a charity for people who stutter. In her spare time, she enjoys cooking, reading, yoga, travelling and learning about psychology.

Chloe Allison

Chloe Allison

Engagement Coordinator

Chloe is an Engagement Coordinator for Beat the Street. She has an MA in Creative Writing and the Writing Industries from Loughborough University. Chloe is passionate about creativity, expression, and having a positive impact. ‎

Headshot Placeholder Male

Alex Robins

Technical Operations Manager

Alex works in our tech team, helping all our games to run smoothly. He is responsible for maintenance and installation of our Beat Boxes and the system that ensures player points are logged and stored correctly.

Alex works in our tech team, helping all our games to run smoothly. He is responsible for maintenance and installation of our Beat Boxes and the system that ensures player points are logged and stored correctly.

Kathryn Horsepool smiling

Kathryn Horsepool

Eco-Travel Officer

Melissa Jenner

Melissa Jenner

Headshot Placeholder Female

Jane Madden

Jane worked in Business Project Management for 14 years before leaving the workplace to home-educate her daughter. She has returned to Intelligent Health having left here in 2017 after being the Project Manager for our Beat the Street Programme. When not at work she enjoys walking, especially when she needs to burn off the treats made by her daughter who is an aspiring chef!

Jane worked in Business Project Management for 14 years before leaving the workplace to home-educate her daughter. She has returned to Intelligent Health having left here in 2017 after being the Project Manager for our Beat the Street Programme. When not at work she enjoys walking, especially when she needs to burn off the treats made by her daughter who is an aspiring chef!

Headshot Placeholder Female

Sylvia Zagros

Central Engagement Officer

Headshot Placeholder Female

Anne-Marie Graham

Governance

Board and Advisers

We are a UK based company with Mercia (one of the most active backers of early-stage companies in the UK) as key shareholders along with a group of private investors.

Executive Board

Board

Dr William Bird MBE, CEO
Kevin McDonnell, Chair, Datalla Ltd
Grahame T Sewell, Vice Chair, Non-Executive Director, GTS Ventures
Katherine Knight, Director
Debbie Walters, Director

Observers

Natalie Norman, Director Mercia Fund Management
Cheryl Weeks, FSE Group

Adviser

Mark Lund, Adviser, CEO, McCann Worldgroup UK

Statutory Accounts

Intelligent Health Statutory Accounts for the year ended June 2022

Ready to talk?

Get in touch and find out how we can help transform your local community or workplace.

Contact