Following the astounding success of Beat the Street in Tendring, Engagement Manager for the project — Natasha Potter- has been chosen to be an ambassador for the This Girl Can campaign in Essex.
This Girl Can is a national campaign developed by Sport England and a wide range of partnership organisations. It is a celebration of active women up and down the country and aims to inspire more women and girls to be physically active. Natasha Potter was chosen as an ambassador for This Girl Can by Active Essex following the success of Beat the Street Tendring.
Running throughout June and July 2016, Beat the Street Tendring saw more than 10,000 local residents walk, run and cycle over 35,000 miles together. The game was incredibly successful in engaging women – over 91% of followers for Beat the Street Tendring on Facebook were female. Following the success of the game, Beat the Street will continue to signpost residents in Tendring to local events and initiative and inspire more people to get moving and stay active.
Natasha Potter, Engagement Manager for Beat the Street Tendring said: “I’m absolutely delighted to have been chosen as a This Girl Can ambassador for Essex. As a local to the area, I am so passionate about Tendring and feel very honoured to represent the district and Essex in this national campaign.
“Tendring has beautiful outdoor spaces and coastline as well as great fitness facilities and I hope through my work in Beat the Street and this campaign, I can encourage women and girls in the area to try different physical activities – no matter their abilities or how they do it. The response to Beat the Street has been fantastic and I hope to keep encouraging those participants that loved the game as well as new women and girls to get active.”
Juliette Raison, Sports & Physical Activity Delivery Officer for Active Essex said: “Natasha is going to be a great ambassador for the This Girl Can Essex campaign. It’s our mission to get to get everyone, but especially women, physically active across the county. In Essex just over 30% of women are active compared to 38% of males. So Natasha is going to be one of the new wave of women helping to get a better balance.”