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The popular physical activity competition Beat the Street is set to return to the area – and organisers are looking for a local engagement coordinator to lead the project for the next six months.

In 2023, 6,367 people took part in Beat the Street Swadlincote which transformed the town into a real-life walking, cycling and running competition for six weeks. This time around, the game is expanding to  place across Swadlincote, plus villages across South Derbyshire.

Beat the Street is a free, interactive game that encourages people of all ages to incorporate physical activity into their daily lives by rewarding teams with points and prizes the further they travel.

In order to draw upon local skills, knowledge and expertise, Beat the Street is looking to work with a local organisation or individual to support the Beat the Street team and local partners in the planning and delivery of the project. This includes engaging with schools and community groups to ensure the smooth running of the game and to encourage as many people as possible to get more active!

Beat the Street South Derbyshire has been commissioned by South Derbyshire District Council. It is funded by South Derbyshire District Council, National Forest Company, Active Derbyshire and the National Lottery via Sport England. It is being delivered by Intelligent Health.

The programme is divided into three phases called ‘anticipation’, ‘experience’ (the game phase) and ‘legacy’.

In the anticipation phase the engagement coordinator will work with key local stakeholders to raise awareness and recruit teams from schools and community groups. The aim is to attend community events, delivering school assemblies, leading occasional walks and working with voluntary groups, clubs, community groups and businesses to get teams signed up and generally raise awareness of the scheme.

Throughout the live phase of the game, the engagement coordinator will deliver several themed community events and competitions to help motivate players, boost participation and recruit new players. The engagement coordinator will attend and support local steering-group meetings and write minutes.

The engagement coordinator will also need to plan and deliver a launch event, celebration event and prize giving in partnership with the key stakeholders.

During the post-game legacy phase, the engagement coordinator should have sourced opportunities for players to remain active in their local area, linking with local partners and promoting these through regular newsletters and online platforms. During this time, feedback sessions with community groups and schools should take place to help us evaluate and inform future programmes and interventions.

Head of Programmes at Intelligent Health, Jenny Cottrell said:

“We’re looking for someone who is passionate about getting everyone of all abilities to get more active to lead the Beat the Street South Derbyshire game. If inspiring people of all ages and backgrounds to get involved in a giant competition sounds like something you could do, then please get in touch! The game has previously had a tremendous impact locally with more than 6,000 from the town of Swadlincote signing up and playing in 2023 – the game has expanded this year to include South Derbyshire, so we’re sure that we can go even further in 2024!”

For more information, email info@intelligenthealth.co.uk