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Does gamification encourage behaviour change? – A look into Beat the Street

Join us in this in this insightful discussion as we speak to Ruth Dale, Founder, Coach & Podcast host at Behaviour Change Marketing Bootcamp, and Marc Harris PhD, Head of Research at Intelligent Health. We take a deep dive into behavioural science, social marketing, the data behind Beat the Street and more!

Listen as we celebrate 10 years of Beat the Street and the fantastic legacy it has created. At the time of publishing, Beat the Street has had 1,729,887 players, 5,118 schools, 161 schemes across the UK, and in total, participants have travelled 14,324,127 miles!



This episode features guests Ruth Dale, founder of Behavior Change Marketing Bootcamp, and Marc Harris, Head of Research at Intelligent Health, discussing the power of social marketing and the impact of the Beat the Street programme. The programme has inspired over 1.7 million players across communities, schools and schemes, who have collectively traveled over 14 million miles. Our guests emphasise the importance of understanding human behavior and biases, and creating environments that encourage positive behaviors. They discuss the challenges of sustained behavior change and the need for a joined-up approach involving political buy-in and changes to the wider environment. Marc and Ruth also discuss the challenges of behavior change and the importance of understanding the environment and social context in which interventions are implemented. They highlight the importance of using data and insights to tailor interventions to specific communities and environments. They also discuss the COM-B model, a framework that helps diagnose problem behavior and is effective in social media marketing.


What is Beat the Street?

Beat The Street is a flagship program by Intelligent Health that has engaged over 1.7 million players, 5118 schools across 161 schemes who have traveled a collective of 14,324,127 miles.

What is the elephant and rider analogy in Behavioral Science?

The elephant and rider analogy is used to explain the dual processing in our brains. The rider represents our conscious decision-making, which is only about 5%, while the elephant represents our automatic decision-making, which is about 95%.

Why is data and insight important in behavior change?

Data and insight are important in behavior change because they help us understand the environment and life pressures of the people we are trying to help. This allows us to modify programs for each environment and work with people to create lasting behavior change.

What are the stages of the theory of change?

The stages the theory of change include action and maintenance. It takes people through pre-contemplation, contemplation, action, maintenance, relapse, and then back again because it reflects the fact that people will fall and stumble.

Listen and read the full transcript below: