Beat the Street has been recognised as an outstanding behavioural science initiative as Intelligent Health and the London Borough of Hounslow pick up at Silver Nudge Award.
The annual Nudge Awards celebrate the most pioneering real world applications of behavioural science theory — they are judged by a panel of leading academics and practitioners from the field.
Intelligent Health and the London Borough of Hounslow picked up a Silver Nudge Award at Nudgestock for Beat the Street Hounslow. The community-wide campaign transformed the physical activities of more than 15,000 people who travelled nearly 100,000 miles in total.
The campaign was underpinned by various behavioural science insights such as gamification, life-change moments and creating new social norms. As a result of Beat the Street’s intervention, 70% of players said that they were walking more two months after the campaign had finished.
Katherine Knight, Marketing Director at Intelligent Health, said: “Changing behaviour is at the heart of what we do at Intelligent Health so we are absolutely thrilled that Beat the Street, delivered with the London Borough of Hounslow, won silver at this year’s Nudge Awards.
“Beat the Street in Hounslow reached 36% of Isleworth helping create a social norm and the feedback we received from participants was inspiring. Our Beat the Street programme had over 175,000 participants last year because we work hard to make it easy, attractive, social and timely for people to play. This award is the icing on the cake — thanks Nudgestock!”
Chris Norfield, Public Health Strategist at London Borough of Hounslow, added: “Beat the Street has been one of the most successful physical activity programmes that we’ve run in Hounslow. We think one of the reasons for its success is how it uses behavioural science techniques to “nudge” behaviour change.
“It was great to see it win a Nudge Award, particularly as the calibre of the other entries was so high. Thanks to everyone at Intelligent Health for your hard work to bring Beat the Street to Hounslow.”