The Pride of Reading Awards have recognised Intelligent Health with a Healthy Lifestyle Award sponsored by Green Park.
The award is for the innovative game called Beat the Street and for the company’s efforts to raise activity levels of an entire town.
Dr William Bird MBE came up with the idea of Beat the Street in 2011 to help people reap the benefits of a healthy lifestyle through more walking and cycling.
This year’s Beat the Street saw almost 24,000 people from Reading and the surrounding area walk and cycle more than 306,000 miles in just eight weeks, from April 29 to June 24. Twenty one areas in total have taken part in Beat the Street in 2015.
Picking up the gong at Friday 5 November’s award ceremony, Dr Bird said: “We are delighted to receive this award because we started off in Reading and the people of Reading have made Beat The Street what it is.
“It works from the community up. The people have owned it.”
