Intelligent Health joined leading figures in the commercial sports industry this month after being nominated for Participation Event of the Year at the BT Sport Industry Awards.
Held at Battersea Evolution in London on 27th April 2017, the BT Sport Industry Awards are one of the most prestigious commercial sports awards in Europe with more than 1,750 industry-leading individuals and organisations in attendance.
Intelligent Health’s Beat the Street programme was a finalist in Participation Event of the Year alongside I Am Team GB, Parallel London 2016, parkrun UK, The Color Run and Virgin Money London Marathon. I am Team GB took home the award on the night.
Beat the Street has grown dramatically over the past few years with more than 300,000 people taking part the programme in 2016. Created by a family GP — Dr William Bird — the programme has been delivered in towns, cities and boroughs across the UK and worldwide.
The twelve-month initiative engages the most hard-to-reach people in a community by transforming their local area into a giant game. Beat the Street has proven to be hugely successful at lifting whole communities into physical activity with on average a 9% increase in participants meeting the Chief Medical Officer Guidelines of 150 minutes of physical activity per week.
Dr William Bird, CEO and Founder of Intelligent Health: “It was huge honour to be nominated alongside such nationally-recognisable events and brands at this year’s BT Sport Industry Awards.
“We are incredibly proud of our Beat the Street initiative which is continuing to empower communities to improve their health across the UK and were thrilled to be included as a finalist. Being recognised as an industry leader by the awards really helps highlight the importance of building active communities and raises the profile of activity being a good thing for us all. With Intelligent Health set to deliver the scheme in even more areas in 2017 we look forward to encouraging thousands of people to become more physically active.”
