Dublin, Waterford and Limerick will be transformed into giant walking and cycling games for the next seven weeks as the first ever Beat the Street initiatives in the Republic of Ireland launch this week.
Running from 13 September to 1 November, Beat the Street will see schools, community groups and businesses in each area compete against each other to see who can walk, run or cycle the furthest in order to win hundreds of Euros worth of prizes.
Beat the Street launches in Ireland following huge success in the UK and elsewhere in the world. More than 220,000 people have already participated Beat the Street in 2016 in Milton Keynes, County Durham, East Sussex and other towns and cities. This Autumn will see Intelligent Health launch its highest number of programmes yet with Beat the Street games taking place in Dumfries, Belfast, Colchester, Hounslow, East London and Vienna.
Dr William Bird, CEO and founder of Intelligent Health, said: “We are incredibly excited to be bringing Beat the Street to Ireland for the first ever! Dublin, Waterford and Limerick are unique communities with each initiative providing us a great opportunity to pair our extensive knowledge of how to get communities moving with local engagement.”
Beat the Street is being delivered in Ireland by Intelligent Health on behalf of Sport Ireland, Healthy Ireland, The Dormant Accounts Fund, Dublin City Sport & Wellbeing Partnership, Dublin City Council, Waterford Sports Partnership, Waterford City and County Council, Limerick Sports Partnership and Limerick City Council.
John Treacy, Chief Executive of Sport Ireland: “One of Sport Ireland’s key strategic aims is the increase in participation in physical activity across all ages and backgrounds. Beat the Street will encourage participation in physical activity among communities, while maximising physical activity and recreation amenities in the natural environment and promoting walking and cycling strategies in each local area. Through the Dormant Accounts Fund, Sport Ireland is delighted to invest in this programme which will provide opportunities for more people to engage in physical activity more often.”