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Intelligent Health has unveiled its new five-year strategy that sets out the firm’s vision, mission and values from 2022 to 2027.

The Reading-based firm’s mission is to create resilience and improve health by connecting people to each other, their communities and their environment. This has been achieved by engaging communities as a whole, sharing knowledge of the foundations of good health, and by analysing data to deliver actionable insight.

The vision is to transform people’s health through small changes that make a big difference and the team intends to build on this for the next five years.

While best known for its innovative Beat the Street game that has engaged more than 1.5 million people across the UK and beyond, and encouraged whole communities to get active together, Intelligent Health will also be working on delivering more programmes and services that enable people to take control of their health.

These include Beat the Street Classic games, plus Beat the Street Compact games which are Active Partnership-led smaller versions of the classic game, Beat the Street Virtual through a newly-developed app and workplace health programmes such as the well-being programme that has been delivered with HSBC staff for the past three years. This has focused on building resilience across the commercial, legal, and global IT team.

Additionally, Intelligent Health has developed a successful active travel programme that is available to councils.

The team has worked closely with Wokingham Borough Council for the past three years to deliver an active travel programme which has thrived thanks to cross-sector working with local partners.

Key to delivering ambitious community-wide schemes is the continued partnership working with organisations such as Sport England.

Intelligent Health will continue to work with Sport England as a ‘System and Delivery partner’ in ‘Uniting the Movement, a ten-year strategy.

This will involve pivoting from the pure delivery of Beat the Street and will now incorporate a wider insights and engagement programme that allows Intelligent Health to work closely with local partners in each place.

Dr William Bird, founder and CEO of Intelligent Health, said: “By 2027 we want to have delivered strong financial and organisational growth. We will do this by being trusted for our ability to connect people with their local area and with each other, delivering measurable impact on their health. We will act as the bridge between partners, clients, and their communities. And we will ensure that where we deliver Beat the Street, we will make it a cherished experience for participants and clients so that behaviour change is sustainable.

“We will build on our clients and partners’ requests for deeper engagement, stronger actionable insight and wider sharing of the knowledge of why moving matters for both our own health and the health of our planet. We will deliver longer-term contracts to embed system change and raise awareness of the need to tackle health inequalities at a policy level to improve health at a local, national, and international level.”