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Beat the Street

A transformational tool for partners to improve public health and place at scale. It uses behavioural science and is evidence-based.

We understand that ill health, inequalities and climate change are stretching the resilience of councils and communities across England, Scotland and Wales. Our team work closely with partners to tackle these interlinked and complex issues. Through Beat the Street, we are able bring together leaders and empower communities to find ways to collaborate, recognise their shared challenges and deliver meaningful change.

We are able to provide a transformational tool for partners to improve public health and place at scale. It uses behavioural science and is evidence-based. At its heart is a game called Beat the Street that enables adults and children to connect to where they live, work and play and empowers them to make small changes to daily behaviours.   We know that each place is unique and has its own set of assets and priorities. We are able to deliver at scale thanks to our digital platform that leverages innovative technology and gamification and provides a window into an audience. Our support helps build capability and capacity for partners. We combine community engagement, behavioural science, data insight, project management and marketing expertise with a digital platform that provides the window into the audience.

We have moved from providing evidence of impact of our programme into actionable insight for a place. We are now able to share this insight and drill into rich data down to an LSOA level. Insight includes the link between nature connectedness, wellbeing and resilience.

Our programme provides

Our programme provides

Scalable activation

Engagement reaches across populations and tackles inequalities

Inspiration

Gamification model delivered over web, app and communication channels

Measured change

Unparalleled ability to deliver evidenced and sustained behaviour change

Data

Partner Dashboard with combined demographic, location, health and attitudinal data

Programme reach

15

Million miles walked

168

Places visited

4,988

Schools participated

1.8

Million participants

How Beat the Street works

Improving health and active travel at scale. Getting adults and children connected to where they live, work and play.

Two delivery models:

Classic – full 12 month project management and evaluation, strategic and system change support.

Compact – a hyper-local model for Active Partnerships and trusted partners for populations under 30,000.

Programme impact

Get Active: a strategy for the future of sport and physical activity

Beat the Street energises whole communities, using a simple game to get people moving.

Increase in walking and cycling – and reduction in traffic at core travel times

Increase in physical activity – 12% population shift even 12 months later

Across 27 games between 2018-2021

Increase in mental wellbeing – 3-4 points on WEMWBS

Redcar and Cleveland 2022

Increase in Social Cohesion – from 1-17%

Derby 2021

Increase in connection to nature – greatest increase for people from most deprived neighbourhoods

Paisley and East Kilbride 2022

A visualisation of our digital world

Beat the Street is more than just a game or a fitness challenge. It’s a representation of how connected our world has become, with technology bridging the gap between people and places. The game encourages players to explore their local communities, connecting with others and discovering new areas they may have overlooked before.

Through Beat the Street, players can see the impact of their actions on a larger scale, as their steps and movements are tracked and contribute to a communal goal. It’s a reminder that small actions can lead to big changes, both in our personal lives and in the world around us.

Publications

Discover related publications.

Elevating Physical Activity and Nutrition Interventions

Factors That Help and Hinder the Implementation of Community-Wide Behavior Change Programs

The relationship between physical inactivity and mental wellbeing

Findings from a gamification-based community-wide physical activity intervention

Bright spots, physical activity investments that work

PubMed

Using gamification to encourage active travel

ScienceDirect

Beat the Street

A Pilot Evaluation of a Community-Wide Gamification-Based Physical Activity Intervention

Maintenance of behaviour change following a community-wide gamification based physical activity intervention

ScienceDirect

Motivations and barriers to engagement with a technology-enabled community wide physical activity intervention

PLOS ONE

Creating a social movement to engage communities in physical activity: A mixed methods study of motivations to engagement

PLOS ONE

Increase in walking and cycling – and reduction in traffic at core travel times

Reference

Increase in physical activity – 12% population shift even 12 months later

Across 27 games between 2018-2021

Increase in mental wellbeing – 3-4 points on WEMWBS

Redcar and Cleveland 2022

Increase in Social Cohesion – from 1-17%

Derby 2021

Increase in connection to nature – greatest increase for people from most deprived neighbourhoods

Paisley and East Kilbride 2022
Beat the Street winners Derby

Why Beat the Street?

We have been running the Beat the Street programme for over 10 years, listening to communities to build the foundations of good health.

  • Nationally, we tackle inactivity and inequalities using population level activation.
  • Locally, we help partners catalyse communities. Enabling leaders and citizens to work together to build better healthier places.
  • For families and individuals, we empower them to make small changes to daily behaviour to improve their health, connect them to each other and their environment.

“Beat the Street makes getting active fun and inclusive. People always tell us how they have discovered new areas and spent more time together as a result of taking part.”

– Jenny Cottrell, Head of Programmes

Jenny Cottrell

What people say about Beat the Street

Outside of elections and census I can't think of a single engagement programme that we reach to such levels and those that are engaged are actively engaged.

Owen SwiftPhysical Activity and Sport Strategic Manager, Derby City Council

Beat the Street has made me feel more passionate about my health.

Female, aged 40-49Clacton 2022 game

Partners in the Central Canals Project were extremely impressed by the number of people Beat the Street engaged with in Forth and Clyde and hope to build upon this in future, but the happy faces in the project photos tell the story best.

Andy MacphersonLEADER Central Canals Project

As a family we cannot praise Beat the Street enough. It has been a fantastic experience for us all, and we are so grateful for the opportunity to take part. We have been long walks with family, explored our local area, walked places we would normally drive, and have had so much fun in the process. We got such a thrill when we found a new Beat Box! We have just loved it, it's a fantastic concept.

Female, 30-39Dudley 2022 game

What we like about Beat the Street in Barnsley is that we create a movement that reaches every community in our district. It is free and fits with our approach of creating solutions that are for everyone but where we can provide enhanced support in communities where the greatest inequalities exists.

Stuart RogersBarnsley Council

I have walked to new places in my area looking for a point collection and I discovered 2 new parks.

Girl, aged 11 and underLambeth game

Publications

Discover related publications.

The relationship between physical inactivity and mental wellbeing

Findings from a gamification-based community-wide physical activity intervention
See publication

Bright spots, physical activity investments that work

PubMed
See publication

Using gamification to encourage active travel

ScienceDirect
See publication

Beat the Street

A Pilot Evaluation of a Community-Wide Gamification-Based Physical Activity Intervention
See publication

Maintenance of behaviour change following a community-wide gamification based physical activity intervention

ScienceDirect
See publication

Motivations and barriers to engagement with a technology-enabled community wide physical activity intervention

PLOS ONE
See publication

Creating a social movement to engage communities in physical activity: A mixed methods study of motivations to engagement

PLOS ONE
See publication

Beat the Street case studies

Discover our latest case studies.

Discover more case studies

Beat the Street: Supporting communities one step at a time

| Beat the Street, Keeping active, latest | No Comments
In an age where technology often isolates individuals, the need for community engagement and physical activity has never been more critical. Beat the Street, an interactive game that transforms neighbourhoods…

Step into health: The benefits of playing Beat the Street during National Walking Month

| Active Travel, Beat the Street, Fitness, Partners | No Comments
As we celebrate National Walking Month, it's the perfect time to highlight the incredible benefits of playing Beat the Street. Not only does it encourage physical activity but also brings…

Ready to talk?

Our Business Development and Partnership team can work with you to understand your challenge.

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Debbie Chesterman

Business Development & Partnerships Manager

Wales, Midlands

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Craig McGarrie

Business Development & Partnerships Manager

Scotland, Northern Ireland, North

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Theo Bird

Business Development & Partnerships Manager

Yorkshire, South

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