A behaviour change programme that transforms communities
Beat the Street
How Beat the Street works
Improving health and active travel at scale. Getting adults and children connected to where they live, work and play.
Two delivery models:
Classic – full 12 month project management and evaluation, strategic and system change support.
Compact – a hyper-local model for Active Partnerships and trusted partners for populations under 30,000.
Our programme provides
Our programme provides
Scalable activation
Engagement reaches across populations and tackles inequalities
Inspiration
Gamification model delivered over web, app and communication channels
Measured change
Unparalleled ability to deliver evidenced and sustained behaviour change
Data
Partner Dashboard with combined demographic, location, health and attitudinal data
Programme reach
15
Million miles walked
168
Places visited
4,988
Schools participated
1.08
Million participants
Programme impact
Increase in walking and cycling – and reduction in traffic at core travel times
Increase in physical activity – 12% population shift even 12 months later
Across 27 games between 2018-2021
Increase in mental wellbeing – 3-4 points on WEMWBS
Redcar and Cleveland 2022
Increase in Social Cohesion – from 1-17%
Derby 2021
Increase in connection to nature – greatest increase for people from most deprived neighbourhoods
Paisley and East Kilbride 2022
Increase in walking and cycling – and reduction in traffic at core travel times
Increase in physical activity – 12% population shift even 12 months later
Across 27 games between 2018-2021
Increase in mental wellbeing – 3-4 points on WEMWBS
Redcar and Cleveland 2022
Increase in Social Cohesion – from 1-17%
Derby 2021
Increase in connection to nature – greatest increase for people from most deprived neighbourhoods
Paisley and East Kilbride 2022
Why Beat the Street?
We have been running the Beat the Street programme for over 10 years, listening to communities to build the foundations of good health.
- Nationally, we tackle inactivity and inequalities using population level activation.
- Locally, we help partners catalyse communities. Enabling leaders and citizens to work together to build better healthier places.
- For families and individuals, we empower them to make small changes to daily behaviour to improve their health, connect them to each other and their environment.
“Beat the Street makes getting active fun and inclusive. People always tell us how they have discovered new areas and spent more time together as a result of taking part.”
– Jenny Cottrell, Head of Programmes
What people say about Beat the Street
Publications
Discover related publications.
The relationship between physical inactivity and mental wellbeing
Findings from a gamification-based community-wide physical activity intervention
Beat the Street
A Pilot Evaluation of a Community-Wide Gamification-Based Physical Activity Intervention
Maintenance of behaviour change following a community-wide gamification based physical activity intervention
ScienceDirect
Motivations and barriers to engagement with a technology-enabled community wide physical activity intervention
PLOS ONE
Creating a social movement to engage communities in physical activity: A mixed methods study of motivations to engagement
PLOS ONE
Publications
Discover related publications.
The relationship between physical inactivity and mental wellbeing
Findings from a gamification-based community-wide physical activity intervention
Bright spots, physical activity investments that work
PubMed
Using gamification to encourage active travel
ScienceDirect
Beat the Street
A Pilot Evaluation of a Community-Wide Gamification-Based Physical Activity Intervention
Maintenance of behaviour change following a community-wide gamification based physical activity intervention
ScienceDirect
Motivations and barriers to engagement with a technology-enabled community wide physical activity intervention
PLOS ONE
Creating a social movement to engage communities in physical activity: A mixed methods study of motivations to engagement
PLOS ONE
Discovering Beat the Street Maria Glenister, 44, singer and former primary school teacher from Reading first discovered Beat the Street in 2014 during the Caversham game while working in a…
In the summer, Beat the Street celebrated turning 10! Join us in this special deep dive looking back at the last ten years and what's upcoming for the award-winning programme.…
Ready to talk?
Our Business Development and Partnership team can work with you to understand your challenge.
Craig McGarrie
Business Development & Partnerships Manager
Scotland, Northern Ireland, North
