Wightwick Manor and Gardens in Wolverhampton saw a record number of visitors thanks to Beat the Street.
More than 600 people visited The National Trust’s Wightwick Manor and Gardens on Tuesday 11 April following promotion by Beat the Street and The National Trust — compared to an average of 150 to 200 visitors.
The collaboration saw The National Trust open the grounds for free to Beat the Street players and Beat the Street offer double points and prizes for anyone who attended. The event is one of many examples where Intelligent Health have worked with local organisations and partners to offer special events and opportunities for local residents and encourage people to get moving.
Dr William Bird MBE from Intelligent Health said “Wolverhampton residents have been using the Beat the Street game to discover the gems throughout the city and get moving. The National Trust worked with us to offer residents the chance to explore their beautiful space and encourage them to get moving by providing something enjoyable to do. The aim of all of this is to improve health and help to embed active habits I’d like to thank the National Trust for their support. ”
John Wood — Conservation & Engagement Manager for Wightwick Manor and Gardens — said: “It was really great to be involved with Beat the Street, and we were very pleasantly surprised at how many people came on the day and took part. We’ve estimated around 400 people came to tap and the support from the Beat the Street team was great. What was impressive was the number of adults taking part, we’d assumed it would be mostly families but it looks like the idea of walking rather than driving is reaching all age groups – I even had a couple ask me on Easter Monday if they could still tap in!
“Hopefully some of the visitors who came on Tuesday will come back now they have discovered the Manor and what is on offer. Getting outdoors and exploring the world around us is so great, not just as a way to stay fit but to understand and appreciate the special areas we live in.”
More than 25,000 people in Wolverhampton have taken part in Beat the Street over the past six weeks with more than 135,000 miles walked, ran and cycled together.
Beat the Street is run by Intelligent Health and is funded by Sport England, the National Lottery and City of Wolverhampton Council.