Beat the Street has got off to a running start in Stranraer with more than 27% of local residents picking up a card and getting active within the first week of the game.
Thousands of residents in Stranraer have been running, walking and cycling across their town since Beat the Street kicked off on 31 August. Beat the Street has transformed Stranraer into a giant playground with residents receiving points and prizes for getting active and exploring their local area.
In the first seven days of the six-week game, more than 3,000 people living and working in Stranraer have picked up a Beat the Street card or fob and started playing. Together, the community of Stranraer has already travelled an incredible 20,000 miles with five weeks of the game left to go.
The 2015 Scottish Health Survey reported that only 63% of adults in Scotland met the guidelines for moderate or vigorous physical activity.
Beat the Street in Stranraer is being funded by Dumfries and Galloway Council as part of the Scottish Government’s Smarter Choices, Smarter Places initiative. Dumfries and Galloway have previously funded Beat the Street in Annan & Dalbeattie where an incredible 39% of the local population took part.
Katherine Knight, Marketing Director for Intelligent Health, said: “We have been overwhelmed by the response to Beat the Street in Stranraer with more than 3,000 people picking up a card and playing in the first seven days.
“The success of Beat the Street in Stranraer is a great way to kick off what is set to be Intelligent Health’s most ambitious set of games yet. This Autumn, Intelligent Health will be delivering Beat the Street in seven areas, covering a combined population of 1.2 million people.”