– The delivery of Beat the Street is being supported by the National Charity Partnership — a collaboration between Diabetes UK, the British Heart Foundation (BHF) and Tesco —
The whole community of Nottingham is invited to play an exciting game called ‘Beat the Street’ — a six-week challenge that encourages participants to walk, cycle or run as far as possible.
The challenge will run from Wednesday, 27th April to Wednesday, 8th June and is funded by the National Charity Partnership between Diabetes UK, the BHF and Tesco.
The event was officially launched this week at Blue Bell Hill Primary School in St Ann’s with representatives of Beat the Street, the National Charity Partnership, the Lord Mayor of Nottingham Jackie Morris and children and staff from the school in attendance.
Headteacher Rebecca Edge, said: “Beat the Street is an excellent initiative – encouraging children, families and communities to have a more active lifestyle in a fun and competitive way. One of the best things about the game is that it is local and free! That means that anyone can access it and it gives people a real incentive to go out and explore their city – I know our children and a lot of the families will really get behind the competitive side of the game. I can’t wait to see the results later in the year.”
Nottingham is one of six areas where the National Charity Partnership is funding the Beat the Street programme as part of its commitment to helping support 40,000 families in areas most at need across the UK to get active and reduce their risk of Type 2 diabetes and heart and circulatory disease. Supporting these areas is part of the Partnership’s ‘Let’s Do This’ campaign which aims to inspire millions of people to take small and achievable steps to a healthier life.
Beat the Street will turn Nottingham into a real-life game where residents are challenged to form or join a team and see how far they can walk, cycle or run. Participants will be able to log their journey by tapping cards against sensors called ‘Beat Boxes’, which will be found on lampposts across the town.
There will be fantastic prizes for the teams that travel the furthest and also those that clock up the highest average points per person. There are also weekly ‘lucky tap’ prizes just for taking part. Players can monitor their progress via a secure website at www.nottingham.beatthestreet.me .
It is free to take part and open to anyone of any age and ability.
To find out more about the National Charity Partnership visit www.tescocharitypartnership.org.uk